Tue 20th Sep 2022

Trademarks, technology and sustainability - Taryn Byrne attends 2022 Marques Annual Conference

From 20-23 September 2022, partner and Chartered Trade Mark Attorney Taryn Byrne will be attending the MARQUES Annual Conference in Madrid.

In its 36th year, the conference will welcome speakers from across Europe and focus on exploring how sustainability and technology will shape the future of brands in both the physical and digital environments.


Topics to be discussed include:

  • the impact of artificial intelligence (AI) and blockchain on trade marks;
  • digital jurisdictions for resolving conflicts;
  • integrating and prioritising sustainability in business;
  • how brands respond to external disruption;
  • brand implications in the metaverse;
  • ethical and responsible digital strategies for virtual/augmented reality;
  • branding innovative products; and
  • enforcement in the metaverse.


The programme also includes workshops on protecting brands and consumers through track-and-trace technologies, and enforcement challenges in the metaverse. There will also be panels on CJEU and General Court case law, judicial approaches to parasitic competition and international design protection strategies.


Click here for more information about the Marques 2022 Annual Conference.


This briefing is for general information purposes only and should not be used as a substitute for legal advice relating to your particular circumstances. We can discuss specific issues and facts on an individual basis. Please note that the law may have changed since the day this was first published in September 2022.


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