Trade marks

Over many years, the trade mark attorneys at Page White Farrer have been responsible for registering some of the world's most famous brand names.

A trade mark is a distinctive sign that distinguishes your business’ goods and services from those of other traders in the same market. It is an extremely valuable asset that can be exploited commercially by way of licensing and franchise arrangements.


The more distinctive, or unusual a trade mark is, the greater the scope of protection will be and the easier it will be to protect and enforce the rights against competitors. It will generally consist of words, or logos, however colours, slogans, sounds and shapes can also be protected by registration in certain circumstances.


Registering a trade mark confers upon its owner the exclusive right to use the registered trade mark in respect of those goods, or services for which the trade mark is registered.


Protecting your trade mark and conducting clearance searches will help in ensuring your trade mark can be used with less risk of objections based upon the IP rights of another brand.


How we can help

Our trade mark attorneys are experienced in all aspects of trade mark work, including:

  • Clearance searches for new marks
  • Applications for registration
  • Advising on trade mark and passing off disputes
  • Advising on negotiating licences and agreements
  • Character merchandising and franchising
  • Combating counterfeiting


We deal with applications at national registries in every country in the world, and also through the EU trade Mark and international trade mark systems.

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+44 20 7831 7929

Bedford House, John Street, London, WC1N 2BF, United Kingdom


+44 20 7831 7929

Suite 3.05, Platform, New Station Street, Leeds, LS1 4JB, United Kingdom


+44 20 7831 7929

Generator Hub, The Gallery, Kings Wharf, The Quay, Exeter, EX2 4AN, United Kingdom


+49 89 5150 5800

Widenmayerstr. 10, D-80538 München, Germany