Food and drink
In the food and drink industry, intellectual property rights are too often under-protected, or unprotected, where some businesses forget to claim and protect their potential rights and this is exploited by others.
It is a market sector of contrasts, whether these are the sizes of the companies or the distinctiveness and descriptiveness of brands. Often, very large corporations and small start-up companies are trying to get market share by means of intellectual property.
Our patent, trade mark and design attorneys will work to help you meet the challenge of obtaining and maintaining your own intellectual property in this sector, or to address the risks presented by third party rights.
Our attorneys have provided intellectual property assistance in relation to a wide range of goods and services within the food and drink sector, including:
- alcoholic drinks;
- dietary supplements and food additives;
- food and drink manufacturing processes;
- innovative food products;
- packaging; and
Trade mark branding in this sector can vary between very distinctive names for spirits through to names that are very difficult to register as they are descriptive, and all need particular care. It is important to have an overview of all intellectual property rights of businesses in this market sector, due to the importance of packaging, the appearance of bottles, products, slogans and names.