Company and domain names

Your company name and any domain names are key elements of your branding – alongside any trade marks - and, as with all your intellectual property assets, it is important to select such names carefully and take active steps to manage and protect these aspects of your brand.

Developing a new brand

Whether you have come up with a new brand name yourself or you have invested in the services of a specialist brand agency, it is important to ensure that any name that you choose does not infringe the intellectual property rights of another brand owner. In the worst case scenario, you could find yourself having to rebrand as well as compensate the other brand owner.


How we can help

Once you have a shortlist of preferred names, we can help you with:

  • research on use of similar names by others;
  • clearance searches on names;
  • watching services on domain names, trade marks, company names;
  • domain name registration and purchase.


Remember that, having a great domain name does not replace trade mark registration as a means of protecting your important brands.


Resolving disputes

Page White Farrer has a proven track record in resolving disputes over all aspects of brand protection, including with regard to company names and domain names.


We successfully resolved the first ever case under the UK's domain name dispute resolution system – helping our client to recover a domain name for their company by demonstrating that they owned prior rights to it.

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+44 20 7831 7929

Bedford House, John Street, London, WC1N 2BF, United Kingdom


+44 20 7831 7929

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+44 20 7831 7929

Generator Hub, The Gallery, Kings Wharf, The Quay, Exeter, EX2 4AN, United Kingdom


+49 89 5150 5800

Widenmayerstr. 10, D-80538 München, Germany