Trade marks

Over the years, we've been responsible for registering some of the world's most famous brand names.

A trade mark is a distinctive sign that distinguishes your business’ goods and services from those of other traders in the same market. It is an extremely valuable asset that can be exploited commercially by way of licensing and franchise arrangements to generate revenue. The more distinctive, or unusual a trade mark is, the greater the scope of protection will be and the easier it will be to protect and enforce the rights against competitors.

It will generally consist of words, or logos, however colours, slogans, sounds and shapes can also be protected by registration in certain circumstances.

Registering a trade mark confers upon its owner the exclusive right to use the registered trade mark in respect of those goods, or services for which the trade mark is registered.

Protecting your trade mark and conducting clearance searches checks your trade mark to be safely used without infringing any earlier rights of others. 

We are experienced in all aspects of trade mark work, including:

  • Clearance searches for new marks
  • Applications for registration
  • Advising on trade mark and passing off disputes
  • Advising on negotiating licences and agreements
  • Character merchandising and franchising
  • Combating counterfeiting

We deal with applications at national registries in every country in the world, and also through the Community Trade Mark and International Trade Mark systems.


Trade mark resources

The following flow charts are available for download and illustrate the process to obtain a trade mark in the UK and EU.

 For brand owners:

 For overseas attorneys:


Further information on trade marks

More information on the use of trade marks is available by following the links:


For further advice on our trade mark services and to find out how we can help you, please contact us via our enquiry form or telephone 0207 831 7929.


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