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James is one of the most experienced trade mark attorneys in Europe; having progressed to registration thousands of applications since the start of the EU-wide registration system and current UK law. After eight years of studying law or working in solicitors' firms, James has accumulated a couple of decades’ worth of experience in intellectual property strategy and protection.
His client base is exceptionally broad, including law firms, manufacturers in a variety of industry sectors, charities, start-ups and SMEs. All of his clients benefit from the same wealth of experience and knowledge of target markets and competitors. He is described as 'dilligent and creative' in the World Trade mark Review 1000.
James has dealt with more than 2,500 oppositions, including 700 oppositions for one company alone. All this experience and the volume of cases means that he runs an efficient team, has great knowledge of adversaries and devises creative solutions. He is outcome-focused and client centric.
He has delivered successful registrations in more than 170 countries throughout the Commonwealth, the Caribbean, Europe, China and North America.
Whether you are launching a new brand or have an established brand to protect, James can help protect your brand assets. His particular specialisms include:
James has also assisted many government agencies, both in the UK and overseas, such as in Iceland and France. His pro bono work began in Bethnal Green Law Centre and he often advises on trade mark issues pro bono.
He has also spoken at the EU Commission and to trade bodies on anti-counterfeiting, and at law firms on financial services trade mark law. He has trained clients and colleagues on all manner of trade mark issues, but in particular saving money with trade mark budgets.
James was recognised as one of the world’s leading trade mark professionals by World Trademark Review in the 2021 edition of WTR 1000. He is highlighted as having “extensive experience, a great ability to connect with clients, commercial sense and realistic fees.”
Wed 6th Oct 2021How do I secure a trade mark registration for my logo?
James Cornish, head of the trade mark team at Page White and Farrer, outlines key steps that you need to take in the trade mark registration process.Read more
Fri 21st May 2021Insurance briefing: Company name tribunal cases involving insurers
Whether you have come up with a new company name yourself or you have invested in the services of a specialist branding agency, it is important to ensure that any name that you choose does not infringe the intellectual property rights of another brand owner. In a worst-case scenario, you could find yourself having to rebrand as well as compensate the other brand owner.Read more
Thu 6th May 2021Insurance briefing - When is a trade mark considered too similar?
If you have spotted another trade mark within the insurance sector which is alarmingly similar to one of your own, what can you do to stop your competitor from using that mark?Read more
Mon 1st Mar 2021Insurance briefing - is a competitor’s branding or services too close for comfort?
Insurance is a mature and highly competitive sector, with over 400 operators in the UK and thousands of products. Without a tangible visible product for consumers to see, differences in service offerings can be subtle and hard for consumers to distinguish between.Read more
Wed 20th Jan 2021How not to register trade marks in the UK fashion industry
The UK fashion industry is worth £26 billion, employs over half a million people, and is constantly and rapidly innovating as, every season, exciting new brands and products are launched.Read more
Mon 7th Dec 2020Nine benefits of IP licensing for the licensee
If you have established some strong marketing channels, with an extensive database, good customer knowledge and a productive sales engine, you may be on the lookout for new products which might compliment your existing portfolio.Read more
Mon 30th Nov 2020Mistakes to avoid when you register a trade mark in the clothing industry
Devising an exciting brand and protecting this from unscrupulous competitors is key to launching a successful new fashion product range and part of this may include applying to register a trade mark, or a number of trade marks in the UK and overseas.Read more
Wed 25th Nov 2020UK IPO demands UK address for service from 1 January 2021
Subject to final legislative implementation, from 1 January 2021 you will need an address for service in the UK, Gibraltar or the Channel Islands for new UK patent, registered trade mark and registered design applications, for granted EP(UK) patents if a representative for the proprietor is to be appointed, and for any proceedings concerning patents. An address for service in the EEA will no longer be acceptable.Read more
Sat 31st Oct 2020Brand owners’ guide to using trade marks
Business owners and start-up companies who have registered a trade mark are sometimes unsure of the rules regarding the use of the mark. Trade mark attorney, James Cornish, has compiled this handy guide for brand owners on how to use trade marks. The guide outlines the key roles of trade mark use, for both your own trade marks and those registered by other brand owners.Read more
Fri 30th Oct 2020How to oppose or defend a trade mark application in the EU
If you have invested in a trade mark for your brand anywhere in Europe, then you will want to maximise its power and ensure that potential competitors do not infringe your valuable intellectual property to take advantage with their marketing initiatives. James Cornish, at Page White and Farrer, has created this handy flow chart for brand owners to explain how to oppose or defend a trade mark application in the EU.Read more
Sun 25th Oct 2020How to oppose or defend a trade mark application in the UK
If you have invested in a trade mark for your brand, then you will want to maximise its power and ensure that potential competitors do not creep too close and infringe your valuable intellectual property with their marketing initiatives. James Cornish has created this handy flow chart for brand owners to explain the process of opposing or defending a trade mark application in the UK.Read more
Thu 15th Oct 2020Guide to the UK trade mark process for overseas attorneys
The UK trade mark process may be daunting to an overseas attorney who is new to it so we have put together this handy flow chart to give you a set by step guide to protecting brand identity in the UK.Read more
Thu 15th Oct 2020Guide to the EU trade mark process for overseas attorneys
The EU trade mark process may be daunting to an overseas attorney who is new to it so we have put together this handy flow chart to give you a set by step guide to protecting brand identity in the EU.Read more
Wed 14th Oct 2020Sharp rise in monthly filings of trade marks and designs at UK IPO during lockdown
Figures published by the UK Intellectual Property Office show a marked upturn in the number of filings of trade mark and design right applications since April 2020.Read more
Mon 12th Oct 2020Brand owners’ guide to obtaining an EU trade mark
Trying to obtain an EU trade mark? Track your trade mark throughout the process and know when key decisions need to be made by downloading our free guide.Read more
Mon 5th Oct 2020Brand owners' guide to obtaining a UK trade mark
Download our free guide to the UK trade mark process for brand owners. Our handy flow chart explains the roles of the trade mark attorney and the UK Intellectual Property Office, and also which key decisions will be required by the brand owner.Read more
Fri 25th Sep 2020Brexit and IP – Implications for trade marks and registered designs (patents not affected)
This is a brief note on the position concerning how EU-wide trade marks and EU-wide registered designs will be affected by Brexit from 1 January 2021. The advice below is applicable to trade marks and designs equally.
Please note the European Patent Office is not an EU institution and European patents and patent applications are not affected by Brexit.
This is a very important notice for the owners of EU-wide trade marks and designs. Please contact us if you have any questions.
Mon 24th Aug 2020Is it time to carry out an intellectual property audit?
An audit of your intellectual property will pay dividends as it enables a business to identify new revenue streams, enhance business value, implement best practice, assess and reduce the risk of competition. It is particularly important for any business with a strong brand or knowledge-based products or services.Read more
Wed 12th Aug 20208 reasons to obtain a trade mark registration for your logo
Your logo is an important part of your branding, and the last thing you want is to see another business using an identical or very similar logo that might cause confusion amongst customers and which could devalue your brand.Read more
Fri 10th Jul 2020Startup slip up #2 - Failing to check potential brand names with a trade mark attorney
Great business ideas usually start off with a working title, as entrepreneurs focus on product development, designs, packaging logistics and business plans.Read more
Thu 28th May 2020Common errors when registering a trade mark in the insurance sector
When establishing a new brand, it is important to avoid spending time and resources on registering a trade mark brand which is likely to be refused by the Intellectual Property Office.Read more
Wed 1st Apr 2020How to be more successful in securing a trade mark registration in the insurance sector
The following presentation highlights eight common mistakes made during trade mark applications, and illustrates each one with specific examples from the insurance sector.Read more
Fri 27th Mar 2020UK trade marks and design rights and UK IPO service changes due to Covid-19 disruption
The UKIPO announced changes to its services on 27 March 2020 as a result of the business /postal disruption during the coronavirus pandemic.Read more
Wed 11th Mar 2020Nine key benefits of licensing intellectual property for the licensor
Finding and entering new markets is key to the growth of any business, whether this is selling to a new industry sector or into a foreign territory. But this can be time-consuming and labour intensive and difficult to do well if you do not have anyone who speaks the language, understands the sector or is familiar with differences in the cultural or regulatory environment.Read more
Mon 2nd Mar 2020System1 sings the praises of expert trade mark attorney James Cornish and his team
For 12 years, Page White and Farrer has worked closely with System1, a UK-based marketing and brand consultant, supporting them in all their trade mark registrations and protecting their intellectual property across the globe.Read more
Fri 11th Oct 2019Startup slip up #1 – Don’t overshare your ideas
Whilst it is understandable to be enthusiastic about a proposed new brand, or product-line, don’t make the mistake of oversharing your ideas.Read more
Mon 5th Aug 2019Standard Chartered Great City Race
On 16 July, members of Page White and Farrer laced up their running shoes and took part in the Standard Chartered Great City Race in London.Read more
Mon 24th Jun 2019New horizons through the highland haze… James Cornish and Oliver Spies get ready for the 38th ECTA Annual Conference
On 26 June, attorneys James Cornish and Oliver Spies will be attending the ECTA Conference in Edinburgh.Read more
Fri 17th May 2019Tackling Brexit and trade marks at the 141st INTA Annual Meeting in Boston
From 18 to 22 May 2019, James Cornish, Oliver Spies and Taryn Byrne will be representing Page White and Farrer at the 2019 INTA Annual Meeting in Boston, Massachusetts.Read more
Wed 13th Feb 2019Embracing change at the 2019 Europe Conference
On 18 and 19 February, James Cornish will be representing Page White and Farrer at the 2019 INTA Europe Conference in Paris, France.Read more
Fri 23rd Nov 2018Customs watch: Discovery of counterfeit imports (part 2)
When seeking to protect your brand from cheap counterfeits, it is advisable to set up a customs watch but what happens when customs officials discover fake goods?Read more
Mon 29th Oct 2018Customs watch: How to protect your brand from counterfeit imports (part 1)
In a typical year, counterfeit goods with a retail value of over €600 million are seized by customs across the European Union. Counterfeits entering the European Union include goods from China, Iran, Turkey, India and Hong Kong. Around 5 per cent of the seizures in the EU are in the UK.Read more
Tue 25th Sep 2018UK Government provides guidance on 'no deal' Brexit scenario for intellectual property
On 24 September, the UK government released its latest pre-Brexit updates for businesses in regard to the implications for intellectual property. These papers outline the situation in the event of a ‘no deal’ scenario, explain the implications for businesses in the UK, the EU and other countries, and they highlight any actions which are required by businesses and other stakeholders.Read more
Mon 2nd Jul 2018Four key actions for your trade marks in view of Brexit
The outcome, implications and effect of Brexit remain unknown and unclear. However on 19 March 2018 the European Commission published a draft agreement indicating terms that have been agreed with the UK in the event of a wider agreement concerning Brexit and those yet to be agreed.Read more
Fri 18th May 2018A cocktail of conference trade marks before the EU IPO
This week at INTA 10,600 brand owners and intellectual property experts from 150 countries will be congregating in Seattle to discuss the latest developments in trade mark protection around the world.Read more
Wed 18th Apr 2018Trade Mark Jargon Buster - An A-Z of legal terms
Deceptive? Descriptive? Distinctive? Do you know the difference when it comes to trade marks? The Page White and Farrer trade mark team has put together a helpful glossary of terms for brand owners and brand managers.Read more
Mon 2nd Oct 2017EU IPO Board of Appeal Decisions and Judgments of the General Court
James Cornish, Chartered Trade Mark Attorney, reviews the EU IPO Appeal Board and General Court pharmaceutical case law, between January and August 2017 in advance of the Pharmaceutical Trade Mark Group “PTMG” Autumn conference, to provide concise guidance on recent legal principles to help win pharmaceutical cases.Read more
Fri 22nd Sep 2017James Cornish to attend Pharmaceutical Trade marks Group Conference in Toronto, 4-7 October
‘Pharmaceutical Trademarks Today – As tough as a hockey game!’ is the title of the PTMG’s 95th Autumn Conference in Toronto, Canada from 4 to 7 October 2017. European trade mark attorney James Cornish will be attending on behalf of Page White and Farrer.Read more
Wed 20th Sep 2017How not to end up before the UK Advertising Standards Authority
There are over 200 UK laws and regulations governing promotional communications and advertising and, while consumers increasingly use social media to make direct complaints, a key part of the control of advertising in the UK is the Advertising Standards Authority (the ASA). This is a self-regulated, non-government body paid for largely by the advertising industry, which regulates the content of adverts, sales promotions and direct marketing and has established codes.Read more
Fri 15th Sep 2017How can the UK laws on misleading marketing impact on the use of trade marks?
James Cornish, trade mark attorney at Page White and Farrer discusses the current UK laws on misleading marketing and how these laws could impact on the way trade marks are used.Read more
Fri 1st Sep 201731 Prohibited activities for brand owners when marketing to consumers in the UK
Brand protection and trade mark attorney James Cornish offers some essential advice for brand owners about marketing to consumers in the UK and following best marketing practices to avoid black listed activites.Read more
Wed 23rd Aug 2017Can you defend a trade mark from a non-use action if it has been used in a different or altered form?
Trade mark registrations in the UK and EU may be cancellable if they have not been used for a five year period and there are no proper reasons for the non-use.Read more
Tue 15th Aug 2017What unfair commercial practices are prohibited in UK consumer marketing?
Are you aware of the unfair commercial practices which are prohibited in UK consumer marketing? James Cornish, chartered trade mark attorney at Page White and Farrer explains.Read more
Tue 1st Aug 2017What are the UK controls on misleading marketing activities in business to business sales?
There are many rules governing the sale of goods, so when selling your branded goods or services you should note that criminal liability can sometimes arise in the context of marketing materials that do not comply with these rules.Read more
Mon 5th Jun 2017White paper: UK Company Name Squatters – Review of decisions by Company Names Tribunal 2008 to 2016
Since the UK Company Names Tribunal was set up in 2008, it has decided nearly 700 cases of disputes about opportunistic names registered at UK Companies House.Read more
Mon 5th Jun 2017Case study: How the Buenos Aires Café used a trade mark registration to stand out from the crowd
For business owners and start-up companies it is important that you protect your brand identity by obtaining a trade mark. With a registered trade mark you are in a stronger position to protect your brand if another business tries to use a similar name. This was the case for the owner of Buenos Aires Café, who called on the trade mark attorneys at Page White and Farrer after a competing restaurant group sought to register a similar brand at the UK intellectual Property Office.Read more
Fri 2nd Jun 2017Case study: Computer games company safeguards brand for clothing merchandise
If you own a trade mark for your brand it is important that you preserve its value by looking out for any trade mark applications from potential competitors which might be similar to yours. This was the case for the owner of a leading computer games company, who instructed the help of the trade mark team at Page White and Farrer after the UK Intellectual Property Office received a trade mark application for a name used in the successful game.Read more
Mon 16th Jan 2017Can slogans be registered as trade marks in the UK or EU?
If you, or your brand agency, have spent days, or even weeks, drafting the perfect slogan for your business or product, then you may wonder if it’s possible to protect this element of your branding.Read more
Fri 13th Jan 2017Can a brand that some might consider immoral or offensive be protected by a trade mark registration in the UK and EU?
When launching or promoting any brand it can be a challenge to get noticed in the market place, and some companies choose to take a controversial approach via the use of shock advertising - an approach which ‘deliberately, rather than inadvertently, startles and offends its audience by violating norms for social values and personal ideals’. Other companies might find themselves offending groups of people inadvertently due to differing cultural norms and differences arising from use of language and translation.Read more
Wed 11th Jan 2017Seniority claims for trade marks in the EU
As your business grows and you expand into new markets, then there will be strategic decisions to take about how best to manage your international portfolio of trade marks. One key consideration is whether to take advantage of a seniority claim.Read more
Mon 9th Jan 2017Benefits of a trade mark priority claim
If you sell products, or services internationally, then you will need to consider where and when to register trade marks to protect the intellectual property in your branding. Planning your approach is an important part of your IP strategy.Read more
Thu 10th Nov 2016Recording changes of name, assignments, mergers and divisions in relation to trade marks
It is good housekeeping to ensure that any Intellectual Property Office records are kept up to date to reflect the correct owner details for your trade marks.Read more
Wed 9th Nov 2016IP Scam #4 – Beware of fake EU trade mark invitations
Please be wary of unsolicited correspondence after you have filed a UK trade mark application as it may be a scam and sent by a fraudster.Read more
Tue 8th Nov 2016Protecting your trade marks across the European Union at the EU Intellectual Property Office
The EU trade mark system is a money-saving, advantageous system for those interested in operating in EU states who want a system that is quick and easy to use. Brand owners can protect their trade marks in all member states of the EU by way of a single application.Read more
Fri 4th Nov 2016International trade mark protection in many countries using the Madrid Protocol
The Madrid international application system for trade marks offers a money-saving, convenient and simple scheme for brand owners who want to protect their trademarks in numerous countries.Read more
Wed 2nd Nov 2016IP Scam #3 – Beware of international copycat domain claims
Each week we are notified by a client to say that they have been contacted by an official-looking Chinese domain name company with a notification that a third party is trying to register their brands as Chinese domain names and asking if this is authorised.Read more
Wed 26th Oct 2016IP Scam #2 – Beware of phony trade mark databases
As trade mark registrations are in the public domain, scammers are able to obtain your details from the publicly accessible official trade mark registers.Read more
Wed 19th Oct 2016IP Scam #1 – Beware fake trade mark renewal notices
To ensure that you do not pay unnecessary costs, businesses interested in trade marks should be on their guard against fraudsters and scams relating to trade marks.Read more
Mon 17th Oct 2016Protecting your brand with a watching service to monitor trade marks, company names and domain names
Protecting the uniqueness of your brand is important if you wish to preserve its value and reduce the risk of market erosion from competitors. It is therefore advisable to look out for any other trade mark applications, company names and domain names that are similar to yours and might cause concern.Read more
Mon 26th Sep 2016How to defend your UK company name against an objection at the Company Names Tribunal from another business
The Company Names Tribunal provides a service for determining disputes about whether names registered at UK Companies House should be changed, due to the earlier rights of others.Read more
Wed 1st Jun 2016European trade marks - Business as usual post Brexit
Following the decision for the UK to leave the EU, James Cornish, of European IP specialists Page White and Farrer, provides some reassurances to brand owners and their advisers on the position regarding existing and future intellectual property rights in Europe.Read more
Tue 1st Mar 2016New improvements to the European Union trade mark registration system
Changes are being made to the European Union trade mark registration system. In this article, James Cornish, trademarks specialist at Page White and Farrer, highlights some of the key changes. Most changes take effect on 23 March 2016.Read more
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