James Cornish, Page White Farrer

James Cornish



Chartered Trade Mark Attorney
LL.B, Hons. Law Degree
LL.M. (Cambridge), Masters of Law Degree

About James

James is one of the most experienced trade mark attorneys in Europe; having progressed to registration thousands of applications since the start of the EU-wide registration system and current UK law. After eight years of studying law or working in solicitors' firms, James has accumulated a couple of decades’ worth of experience in intellectual property strategy and protection.


His client base is exceptionally broad, including law firms, manufacturers in a variety of industry sectors, charities, start-ups and SMEs. All of his clients benefit from the same wealth of experience and knowledge of target markets and competitors. He is described as 'dilligent and creative' in the World Trade mark Review 1000.


James has dealt with more than 2,500 oppositions, including 700 oppositions for one company alone. All this experience and the volume of cases means that he runs an efficient team, has great knowledge of adversaries and devises creative solutions. He is outcome-focused and client centric.


He has delivered successful registrations in more than 170 countries throughout the Commonwealth, the Caribbean, Europe, China and North America.


Whether you are launching a new brand or have an established brand to protect, James can help protect your brand assets. His particular specialisms include:

  • enabling businesses to adopt, protect and defend trade mark assets;
  • determining and pursuing IP strategies;
  • resolving IP disputes and solving problems; and
  • managing IP portfolios.


James has also assisted many government agencies, both in the UK and overseas, such as in Iceland and France. His pro bono work began in Bethnal Green Law Centre and he often advises on trade mark issues pro bono.


He has also spoken at the EU Commission and to trade bodies on anti-counterfeiting, and at law firms on financial services trade mark law. He has trained clients and colleagues on all manner of trade mark issues, but in particular saving money with trade mark budgets.


James was recognised as one of the world’s leading trade mark professionals by World Trademark Review in the 2023 edition of WTR 1000. He is described as "pragmatic, responsive and efficient".  He was also featured in the 2021 edition and highlighted as having “extensive experience, a great ability to connect with clients, commercial sense and realistic fees.”

Our offices


+44 20 7831 7929

Bedford House, John Street, London, WC1N 2BF, United Kingdom


+44 20 7831 7929

Suite 3.05, Platform, New Station Street, Leeds, LS1 4JB, United Kingdom


+44 20 7831 7929

Generator Hub, The Gallery, Kings Wharf, The Quay, Exeter, EX2 4AN, United Kingdom


+49 89 5150 5800

Widenmayerstr. 10, D-80538 München, Germany