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James is one of the most experienced trade mark attorneys in Europe; having progressed to registration thousands of applications since the start of the EU-wide registration system and current UK law. After eight years of studying law or working in solicitors' firms, James has accumulated a couple of decades’ worth of experience in intellectual property strategy and protection.
His client base is exceptionally broad, including law firms, manufacturers in a variety of industry sectors, charities, start-ups and SMEs. All of his clients benefit from the same wealth of experience and knowledge of target markets and competitors. He is described as 'dilligent and creative' in the World Trade mark Review 1000.
James has dealt with more than 2,500 oppositions, including 700 oppositions for one company alone. All this experience and the volume of cases means that he runs an efficient team, has great knowledge of adversaries and devises creative solutions. He is outcome-focused and client centric.
He has delivered successful registrations in more than 170 countries throughout the Commonwealth, the Caribbean, Europe, China and North America.
Whether you are launching a new brand or have an established brand to protect, James can help protect your brand assets. His particular specialisms include:
James has also assisted many government agencies, both in the UK and overseas, such as in Iceland and France. His pro bono work began in Bethnal Green Law Centre and he often advises on trade mark issues pro bono.
He has also spoken at the EU Commission and to trade bodies on anti-counterfeiting, and at law firms on financial services trade mark law. He has trained clients and colleagues on all manner of trade mark issues, but in particular saving money with trade mark budgets.
Thu 28th May 2020Common errors when registering a trade mark in the insurance sector
When establishing a new brand, it is important to avoid spending time and resources on registering a trade mark brand which is likely to be refused by the Intellectual Property Office.Read more
Wed 1st Apr 2020How to be more successful in securing a trade mark registration in the insurance sector
The following presentation highlights nine common mistakes made during trade mark applications, and illustrates each one with specific examples from the insurance sector.Read more
Fri 27th Mar 2020UK trade marks and design rights and UK IPO service changes due to Covid-19 disruption
The UKIPO announced changes to its services on 27 March 2020 as a result of the business /postal disruption during the coronavirus pandemic.Read more
Wed 11th Mar 2020Nine key benefits of licensing intellectual property for the licensor
Finding and entering new markets is key to the growth of any business, whether this is selling to a new industry sector or into a foreign territory. But this can be time-consuming and labour intensive and difficult to do well if you do not have anyone who speaks the language, understands the sector or is familiar with differences in the cultural or regulatory environment.Read more
Mon 2nd Mar 2020System1 sings the praises of expert trade mark attorney James Cornish and his team
For 12 years, Page White and Farrer has worked closely with System1, a UK-based marketing and brand consultant, supporting them in all their trade mark registrations and protecting their intellectual property across the globe.Read more
Fri 11th Oct 2019Startup slip up #1 – Don’t overshare your ideas
Whilst it is understandable to be enthusiastic about a proposed new brand, or product-line, don’t make the mistake of oversharing your ideas.Read more
Mon 5th Aug 2019Standard Chartered Great City Race
On 16 July, members of Page White and Farrer laced up their running shoes and took part in the Standard Chartered Great City Race in London.Read more
Mon 24th Jun 2019New horizons through the highland haze… James Cornish and Oliver Spies get ready for the 38th ECTA Annual Conference
On 26 June, attorneys James Cornish and Oliver Spies will be attending the ECTA Conference in Edinburgh.Read more
Fri 17th May 2019Tackling Brexit and trade marks at the 141st INTA Annual Meeting in Boston
From 18 to 22 May 2019, James Cornish, Oliver Spies and Taryn Byrne will be representing Page White and Farrer at the 2019 INTA Annual Meeting in Boston, Massachusetts.Read more
Wed 13th Feb 2019Embracing change at the 2019 Europe Conference
On 18 and 19 February, James Cornish will be representing Page White and Farrer at the 2019 INTA Europe Conference in Paris, France.Read more
Fri 23rd Nov 2018Customs watch: Discovery of counterfeit imports (part 2)
When seeking to protect your brand from cheap counterfeits, it is advisable to set up a customs watch but what happens when customs officials discover fake goods?Read more
Mon 29th Oct 2018Customs watch: How to protect your brand from counterfeit imports (part 1)
In a typical year, counterfeit goods with a retail value of over €600 million are seized by customs across the European Union. Counterfeits entering the European Union include goods from China, Iran, Turkey, India and Hong Kong. Around 5 per cent of the seizures in the EU are in the UK.Read more
Tue 25th Sep 2018UK Government provides guidance on 'no deal' Brexit scenario for intellectual property
On 24 September, the UK government released its latest pre-Brexit updates for businesses in regard to the implications for intellectual property. These papers outline the situation in the event of a ‘no deal’ scenario, explain the implications for businesses in the UK, the EU and other countries, and they highlight any actions which are required by businesses and other stakeholders.Read more
Mon 2nd Jul 2018Four key actions for your trade marks in view of Brexit
The outcome, implications and effect of Brexit remain unknown and unclear. However on 19 March 2018 the European Commission published a draft agreement indicating terms that have been agreed with the UK in the event of a wider agreement concerning Brexit and those yet to be agreed.Read more
Fri 18th May 2018A cocktail of conference trade marks before the EU IPO
This week at INTA 10,600 brand owners and intellectual property experts from 150 countries will be congregating in Seattle to discuss the latest developments in trade mark protection around the world. European trade mark attorney James Cornish has examined the trade mark cases of the EU Intellectual Property Office over the last year relating to the conference and cocktail services sector and identified 21 lessons.Read more
Wed 18th Apr 2018Trade Mark Jargon Buster - An A-Z of legal terms
Deceptive? Descriptive? Distinctive? Do you know the difference when it comes to trade marks? The Page White and Farrer trade mark team has put together a helpful glossary of terms for brand owners and brand managers.Read more
Mon 2nd Oct 2017EU IPO Board of Appeal Decisions and Judgments of the General Court
James Cornish, Chartered Trade Mark Attorney, reviews the EU IPO Appeal Board and General Court pharmaceutical case law, between January and August 2017 in advance of the Pharmaceutical Trade Mark Group “PTMG” Autumn conference, to provide concise guidance on recent legal principles to help win pharmaceutical cases.Read more
Fri 22nd Sep 2017James Cornish to attend Pharmaceutical Trade marks Group Conference in Toronto, 4-7 October
‘Pharmaceutical Trademarks Today – As tough as a hockey game!’ is the title of the PTMG’s 95th Autumn Conference in Toronto, Canada from 4 to 7 October 2017. European trade mark attorney James Cornish will be attending on behalf of Page White and Farrer.Read more
Wed 20th Sep 2017How not to end up before the UK Advertising Standards Authority
There are over 200 UK laws and regulations governing promotional communications and advertising and, while consumers increasingly use social media to make direct complaints, a key part of the control of advertising in the UK is the Advertising Standards Authority (the ASA). This is a self-regulated, non-government body paid for largely by the advertising industry, which regulates the content of adverts, sales promotions and direct marketing and has established codes.Read more
Fri 15th Sep 2017How can the UK laws on misleading marketing impact on the use of trade marks?
James Cornish, trade mark attorney at Page White and Farrer discusses the current UK laws on misleading marketing and how these laws could impact on the way trade marks are used.Read more
Mon 4th Sep 2017How to oppose or defend a trade mark application in the EU
If you have invested in a trade mark for your brand anywhere in Europe, then you will want to maximise its power and ensure that potential competitors do not infringe your valuable intellectual property to take advantage with their marketing initiatives. James Cornish, at Page White and Farrer, has created this handy flow chart for brand owners to explain how to oppose or defend a trade mark application in the EU.Read more
Fri 1st Sep 201731 Prohibited activities for brand owners when marketing to consumers in the UK
Brand protection and trade mark attorney James Cornish offers some essential advice for brand owners about marketing to consumers in the UK and following best marketing practices to avoid black listed activites.Read more
Wed 23rd Aug 2017Can you defend a trade mark from a non-use action if it has been used in a different or altered form?
Trade mark registrations in the UK and EU may be cancellable if they have not been used for a five year period and there are no proper reasons for the non-use.Read more
Tue 15th Aug 2017What unfair commercial practices are prohibited in UK consumer marketing?
Are you aware of the unfair commercial practices which are prohibited in UK consumer marketing? James Cornish, chartered trade mark attorney at Page White and Farrer explains.Read more
Tue 1st Aug 2017What are the UK controls on misleading marketing activities in business to business sales?
There are many rules governing the sale of goods, so when selling your branded goods or services you should note that criminal liability can sometimes arise in the context of marketing materials that do not comply with these rules.Read more
Mon 5th Jun 2017Case study: How the Buenos Aires Café used a trade mark registration to stand out from the crowd
For business owners and start-up companies it is important that you protect your brand identity by obtaining a trade mark. With a registered trade mark you are in a stronger position to protect your brand if another business tries to use a similar name. This was the case for the owner of Buenos Aires Café, who called on the trade mark attorneys at Page White and Farrer after a competing restaurant group sought to register a similar brand at the UK intellectual Property Office.Read more
Mon 5th Jun 2017White paper: UK Company Name Squatters – Review of decisions by Company Names Tribunal 2008 to 2016
Since the UK Company Names Tribunal was set up in 2008, it has decided nearly 700 cases of disputes about opportunistic names registered at UK Companies House. In our latest white paper, James Cornish analyses the decisions in these cases to provide useful lessons for brand owners who are having trouble with company name squatters.Read more
Fri 2nd Jun 2017Case study: Computer games company safeguards brand for clothing merchandise
If you own a trade mark for your brand it is important that you preserve its value by looking out for any trade mark applications from potential competitors which might be similar to yours. This was the case for the owner of a leading computer games company, who instructed the help of the trade mark team at Page White and Farrer after the UK Intellectual Property Office received a trade mark application for a name used in the successful game.Read more
Fri 19th May 2017How to oppose or defend a trade mark application in the UK
If you have invested in a trade mark for your brand, then you will want to maximise its power and ensure that potential competitors do not creep too close and infringe your valuable intellectual property with their marketing initiatives. James Cornish has created this handy flow chart for brand owners to explain the process of opposing or defending a trade mark application in the UK.Read more
Tue 21st Feb 2017Patents - frequently asked questions
Simply, patents protect inventions. Our qualified patent attorneys have put together this collection of frequently asked questions to assist you with securing patent protections for your intellectual property.Read more
Mon 23rd Jan 2017Brand owners’ guide to using trade marks
Business owners and start-up companies who have registered a trade mark are sometimes unsure of the rules regarding the use of the mark. Trade mark attorney, James Cornish, has compiled this handy guide for brand owners on how to use trade marks. The guide outlines the key roles of trade mark use, for both your own trade marks and those registered by other brand owners.Read more
Mon 16th Jan 2017Can slogans be registered as trade marks in the UK or EU?
If you, or your brand agency, have spent days, or even weeks, drafting the perfect slogan for your business or product, then you may wonder if it’s possible to protect this element of your branding.Read more
Fri 13th Jan 2017Can a brand that some might consider immoral or offensive be protected by a trade mark registration in the UK and EU?
When launching or promoting any brand it can be a challenge to get noticed in the market place, and some companies choose to take a controversial approach via the use of shock advertising - an approach which ‘deliberately, rather than inadvertently, startles and offends its audience by violating norms for social values and personal ideals’. Other companies might find themselves offending groups of people inadvertently due to differing cultural norms and differences arising from use of language and translation.Read more
Wed 11th Jan 2017Seniority claims for trade marks in the EU
As your business grows and you expand into new markets, then there will be strategic decisions to take about how best to manage your international portfolio of trade marks. One key consideration is whether to take advantage of a seniority claim.Read more
Mon 9th Jan 2017Trade marks - frequently asked questions
A registered trade mark is an asset, which can be sold, licensed, and mortgaged. A trade mark registration gives a monopoly to stop certain use by others of similar marks on similar goods. Our trade mark attorneys answer some of the most commonly asked questions.Read more
Mon 9th Jan 2017Benefits of a trade mark priority claim
If you sell products, or services internationally, then you will need to consider where and when to register trade marks to protect the intellectual property in your branding. Planning your approach is an important part of your IP strategy.Read more
Mon 19th Dec 2016Company and domain names - frequently asked questions
Your brand comprises many elements, including your company and domain names and as with all your intellectual property assets, it is important to take active steps to protect them. Our expert attorneys have answered some commonly asked questions about company and domain namesRead more
Thu 10th Nov 2016Recording changes of name, assignments, mergers and divisions in relation to trade marks
It is good housekeeping to ensure that any Intellectual Property Office records are kept up to date to reflect the correct owner details for your trade marks.Read more
Wed 9th Nov 2016IP Scam #4 – Beware of fake EU trade mark invitations
Please be wary of unsolicited correspondence after you have filed a UK trade mark application as it may be a scam and sent by a fraudster.Read more
Tue 8th Nov 2016Protecting your trade marks across the European Union at the EU Intellectual Property Office
The EU trade mark system is a money-saving, advantageous system for those interested in operating in EU states who want a system that is quick and easy to use. Brand owners can protect their trade marks in all member states of the EU by way of a single application.Read more
Fri 4th Nov 2016International trade mark protection in many countries using the Madrid Protocol
The Madrid international application system for trade marks offers a money-saving, convenient and simple scheme for brand owners who want to protect their trademarks in numerous countries.Read more
Wed 2nd Nov 2016IP Scam #3 – Beware of international copycat domain claims
Each week we are notified by a client to say that they have been contacted by an official-looking Chinese domain name company with a notification that a third party is trying to register their brands as Chinese domain names and asking if this is authorised.Read more
Wed 26th Oct 2016IP Scam #2 – Beware of phony trade mark databases
As trade mark registrations are in the public domain, scammers are able to obtain your details from the publicly accessible official trade mark registers.Read more
Wed 19th Oct 2016IP Scam #1 – Beware fake trade mark renewal notices
To ensure that you do not pay unnecessary costs, businesses interested in trade marks should be on their guard against fraudsters and scams relating to trade marks.Read more
Mon 17th Oct 2016Protecting your brand with a watching service to monitor trade marks, company names and domain names
Protecting the uniqueness of your brand is important if you wish to preserve its value and reduce the risk of market erosion from competitors. It is therefore advisable to look out for any other trade mark applications, company names and domain names that are similar to yours and might cause concern.Read more
Wed 28th Sep 2016Brand owners’ guide to obtain an EU trade mark
Trying to obtain an EU trade mark? Track your trade mark throughout the process and know when key decisions need to be made by downloading our free guide.Read more
Mon 26th Sep 2016How to defend your UK company name against an objection at the Company Names Tribunal from another business
The Company Names Tribunal provides a service for determining disputes about whether names registered at UK Companies House should be changed, due to the earlier rights of others.Read more
Mon 12th Sep 2016Guide to the UK trade mark process for overseas attorneys
The UK trade mark process may be daunting to an overseas attorney who is new to it so we have put together this handy flow chart to give you a set by step guide to protecting brand identity in the UK.Read more
Mon 5th Sep 2016Brand owners' guide to obtaining a UK trade mark
Download our free guide to the UK trade mark process for brand owners. Our handy flow chart explains the roles of the trade mark attorney and the UK Intellectual Property Office, and also which key decisions will be required by the brand owner.Read more
Wed 1st Jun 2016European trade marks - Business as usual post Brexit
Following the decision for the UK to leave the EU, James Cornish, of European IP specialists Page White and Farrer, provides some reassurances to brand owners and their advisers on the position regarding existing and future intellectual property rights in Europe.Read more
Tue 1st Mar 2016New improvements to the European Union trade mark registration system
Changes are being made to the European Union trade mark registration system. In this article, James Cornish, trademarks specialist at Page White and Farrer, highlights some of the key changes. Most changes take effect on 23 March 2016.Read more
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