Brand owners

We work with brand owners and their lawyers and creative agencies on business start-ups and new product launches, as well as established household names. There is nothing we like better than to help a brand to succeed.

Start-ups and product launches

For anyone developing a new business, product or service it is important to build a brand that will deliver a competitive advantage. When choosing a name and initial styling, we can help with research to check whether a brand name is available and if it has the potential to be well protected, whether through a trade mark registration, design, copyright and internet domains.

When seeking to register a trade mark, we provide advice on filing strategies whether the target markets are in the UK, Europe or global. This includes dealing with issues on examination in all target countries, such as defending your trade mark application, working with overseas lawyers when required.

Established brands

Once a brand is established, services cover portfolio management, trade mark renewals, transfer of ownership, a trade mark audit and a brand watching service.
If you suspect that your brand is being infringed by a competitor, we can advise on the various options available to you, such as opposing their trade mark application, handling and negotiating third party disputes, drafting settlement agreements and preparing cease and desist letters (letters before action).

Case studies

For more information on some of the practical ways in which we have helped our clients, you can explore our case studies below:



European IP for ground-breaking Solos™ smart glasses

How our patent team helped protect ground-breaking Solos™ smart glasses in Europe

Click here for the full story



Computer games company safeguards brand

How our trade mark team helped a US computer games retailer to prevent another business from registering one of its brands for clothing merchandise.

Click here for the full story



Buenos Aires Café

How the Buenos Aires Café used a trade mark registration to stand out from the crowd.

"The advice, information, help and service from Page White and Farrer was second to none."

Reinaldo Vargas

Click here for the full story



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